‘Holiday To Help Out’ scheme launches on 2nd November…

Consumers urged to “don’t just dream, book” a trip with their travel agent using a raft of discounts designed to breathe life into a stagnant sector hit by Covid-19

Wanderlusters across the country are being urged to turn their armchair dreaming into reality by taking advantage of a host of discounts and special offers launched as part of the new Holiday To Help Out campaign.

Designed to simultaneously inspire travellers facing one of the darkest times of the year and inject vital support to travel businesses put on pause during the crisis through no fault of their own, Holiday To Help Out will see travel/tour operators and companies release a raft of special discounts during the week of 2-8 November.

Consumers need only quote the holiday company name and that it’s a Holiday To Help Out offer when booking with their agent; likewise, agents will be promoting these offers across all their platforms – whether it be shop window, social media profiles, newsletters, or whatever their preferred channel.

Suppliers taking part in the scheme range from Celebrity Cruises and easyJet Holidays to Intrepid and Riviera Travel.

Sophie Griffiths, editor of TTG, said: “This industry has consistently been let down by the powers that be in Westminster so we decided to take matters into our own hands to shine some positivity on travel and try and kick-start the market by driving customers through agents’ doors.

“Inspired by the chancellor’s Eat Out To Help Out scheme, we hope the Holiday To Help Out initiative will create similar excitement about travel and prompt customers to go and talk to their local travel agent about booking the holiday of their dreams.”

During the crisis, many agents have turned to offer Zoom consultations, and have always been there for clients to make phone bookings, or deal purely on email if the client wishes, ensuring this is a viable way of travel consulting during these times.

“We hope that this campaign will really create business opportunities for thousands of travel agents – professionals who know exactly where customers can travel to under varying restrictions; for example, there is no reason people cannot enjoy some winter sun in Cyprus, provided they can get a private Covid-19 test; agents will be there every step of the way for clients – as they always have been,” said Griffiths. “Holiday To Help Out will give everyone something to look forward to.”

Holiday To Help Out is part of the wider industry #SaveTravel campaign undertaken by TTG but supported across the industry, including a letter signed by more than 11,000 people and taken to parliament.

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